Who is our Ideal “Perfect” Customer

As I grow my business, I am often in a position of training new employees, and that requires me to explain ‘our customer’.  This means, who is our customer, and does the ideal/perfect customer exist? If the ideal customer exists, then who is that person, and...
The 5 Phases of Clean Eating

The 5 Phases of Clean Eating

5 Phases of Clean Eating … What phase are you in? After opening Artisan’s Palate (my health food store) in 2013, as many of you know, I confused being a foodie with being a clean eater. So, when I opened my shop, I was more concerned with deceptive marketing terms...

Beyond Organic

Beyond Organic

When you’re shopping, are you the person that tosses anything that says ‘Organic’ into your cart? Or do you take a few extra seconds to look at the ingredient list and understand what ingredients are in the product you’re buying? Often, I look for things that are...

What is Real?

What is Real?

My endless conversations about food with my customers at times is entertaining.  This one conversation got me thinking about what it means when someone says, ‘yeah, but I want the real thing.’ So, what is real? Background To give you some context, during...

Things I know I will NEVER Say!

Things I know I will NEVER Say!

It’s the new year and most of the population is setting resolutions and taking stock of the things in their life that they want to improve or change. I’m here to remind you that my yearly habits do not include resolutions and so here are some of the things I know I...

Winning Side-Effects from Clean Eating

Winning Side-Effects from Clean Eating

There are many winning side-effects from clean eating. When it comes to clean eating, it seems like everyone has their own definition, and customers in my health food store aren’t shy about sharing their thoughts. These thoughts usually encompass from any one of the...

Indoctrination… What do You Believe?

Indoctrination… What do You Believe?

Indoctrination - it's subtle and often we don't even realize it's happening to us. Ever notice that it’s hard for most of us to buy into a new idea or concept?  How many times have you said, ‘oh, I never heard...

I am SIMPLE, and so are You!

I am SIMPLE, and so are You!

Reflecting on the past year is complicated, however I am "SIMPLE".  I remember reading early on during the pandemic that we were all ‘in the same boat’. Then I quickly realized that not everyone’s boat sailed in the same way or...

Does The Perfect Food Really Exist?

Does The Perfect Food Really Exist?

Family traditions, childhood favorites, recommendations from foodie influencers, we all think we've had "The perfect food’" But does the perfect food really exist? Every professional or influencer on social media wants to convince you that if you "just eat this one...

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