We live in a ‘Headline Society’
Most of us are guilty of consuming news based on a salacious headline and then not reading the whole article. We live in a headline society, so we assume the headline is accurate. This tactic was used to sell newspapers for years, or to have you tune into...
Who is our Ideal “Perfect” Customer
As I grow my business, I am often in a position of training new employees, and that requires me to explain ‘our customer’. This means, who is our customer, and does the ideal/perfect customer exist? If the ideal customer exists, then who is that person, and...
Are You on the Antibiotic Train?
When was the last time you took an antibiotic? Do you know if you’ve taken antibiotics in the past year, 18 months, 2 years? Have you thought about every time you’ve been prescribed an antibiotic and subsequently have taken the recommended...
Are you on the Fix/Break Train?
Blood pressure, cholesterol, diabetes, osteopenia, asthma, thyroid … and the list continues! What are you willing to ‘fix’ but then possibly break in the process of treating one of these ailments? Yes, there are side effects with every prescription drug on the...
Hear, Hear, Listen!
Every day I am either answering a phone call from a worried customer. Maybe they just read a blog that’s raising the alarm bell about a superfood they’re taking. Or they are tagged in a social media post to inform them of the ‘latest item that’s going to kill...
Short Game vs. Long Game … What Are You Playing?
When it comes to your food journey and overall health plan, do you play a short game or a long game? I learn so much from my customers, especially when they share their stories. I feel privileged to glean some of that perspective when I write my...
Views on Food: Millennials versus Baby Boomers
A lot of what we know about food is largely based on the decade in which we were growing and developing. It’s interesting that most Millennials were raised by Boomers. So how different are these two generations when it comes to their views on food?...
Do You Justify Your choice to Clean Eat?
I’ve been noticing an interesting trend and frankly I do it too! The need to justify the choice to clean eat seems to consume some people. Is this happening to you? Do you catch yourself saying things like the following: I spend my $$ on food...
Are You and Enabler?
Are you an enabler? When you buy ‘healthy’ or ‘natural’ items for your family and friends that are not following any particular healthy protocol, are you helping or hurting them? With Christmas now past, I had many discussions with customers over whether...