Who is our Ideal “Perfect” Customer

As I grow my business, I am often in a position of training new employees, and that requires me to explain ‘our customer’.  This means, who is our customer, and does the ideal/perfect customer exist? If the ideal customer exists, then who is that person, and...
Clean It Up So You Can Level Up

Clean It Up So You Can Level Up

As sure as I am that the sky is blue, is as sure I am about the high failure rate when it comes to people following diets.  All my experience is anecdotal, but I did find a statistic on ‘Dr. Google’ that says 95% of all diets fail. Frankly, I think it is higher! The...

They Said

They Said

How many times in your lifespan have you heard these two words - They said …? The average person hears between 20,000 – 30, 000 words per day and about 55% of their time is devoted to listening. So, in your lifespan, you’ve heard random anecdotes that started with...

What Are Your Benchmarks?

What Are Your Benchmarks?

What is a Benchmark? A benchmark is a standard by which something can be measured or judged. We all have benchmarks when it comes to living our lives, these benchmarks might include a standard for what defines a clean household, or the criteria required for having a...

It’s All in a Name. Or is it?

It’s All in a Name. Or is it?

We think we know the ‘food group’ of so many different foods based on their name, or how they are used in cooking.  Maybe even because of their flavor profile. For example, we eat tomatoes in savory dishes, so we often think they are vegetables. But they are actually...

Why I’ll Never Tell You What to Eat

Why I’ll Never Tell You What to Eat

Did you know that I created an online course called Get Food Smart, Get Real?  It’s an in depth, thought provoking course that informs, educates and empowers you, so you never have to follow a ‘diet’ ever again. It would have been so much easier to write a...

Diets DO NOT work… EVER!

Diets DO NOT work… EVER!

Do you diet?  Do you know someone that has dieted?  The answer to one of these questions will always be a resounding YES! Sadly, the diet mindset isn’t about to change anytime soon.  And the fact is, Diets DO NOT work. We are bombarded...

Which “ISM” is Next?

Which “ISM” is Next?

There are 3 prevailing "ISM’s" throughout our society that I want to focus on in this blog. The collective worldwide discussion has shifted from COVID-19 to Racism. The others are sexism and ageism. Which "ISM" is next? We'll have to wait to find out. For now, we'll...

The #1 Thing I Learned During This Pandemic

The #1 Thing I Learned During This Pandemic

We're All Affected Right now, many people are saying things like: "We’re all in this together" or "We’re all in the same boat".  I read recently that the better description is we’re all in the same storm but navigating different boats.  I would go one step further and...

What is “Perfectly Healthy”?

What is “Perfectly Healthy”?

How a ‘perfectly healthy’ Texas dad died from coronavirus That was a headline from March 27.  Sound familiar?  The headline could easily have read the following: How a "perfectly healthy" Texas dad died from … flu, pneumonia, heart attack, stroke,...

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