Who is our Ideal “Perfect” Customer

As I grow my business, I am often in a position of training new employees, and that requires me to explain ‘our customer’.  This means, who is our customer, and does the ideal/perfect customer exist? If the ideal customer exists, then who is that person, and...
Grass-fed is not What You Think

Grass-fed is not What You Think

Surprise! Grass-fed is not what you think – It means NOTHING!  Yes, you heard that right.  Every person that I’ve met that eats meat, always seems to think they’re eating clean because the label on the beef they buy says "grass-fed".  Well,...

Clean Eating is Not About Yearly Resolutions

Clean Eating is Not About Yearly Resolutions

Resolutions are not the Answer Have I ever told you that I don’t make new year's resolutions?  I’ve been bucking the "set resolutions" trend on the first of the year for about 5 years now, and it’s one of the ways that I keep my "power".  I don’t...

“The Swing” – Are you a Swinger?

“The Swing” – Are you a Swinger?

What it is In my online course, Get Food Smart, Get Real, I explain a concept I named, ‘The Swing’.  In short, it's when a person is easily influenced by what they hear, watch or read.  For example, they might be listening to a podcast and hear someone (doctor,...

One Bite Isn’t Going to Kill You

One Bite Isn’t Going to Kill You

Oh come on, one bite isn't going to kill you... right? How many times have you said that to someone, or someone has said that to you? At first, you might think, right, one bite isn’t going to kill me…but can it?   It's Usually Innocent The context in which...

Defending Yourself and Educating Others

Defending Yourself and Educating Others

Many times, my students tell me they don’t know how to defend themselves when someone that is not following their version of a clean eating lifestyle criticizes them or tries to diminish them in private or in a public setting.  I am a huge believer in defending...

Coining a new Acronym!

Coining a new Acronym!

I'm coining a new acronym - F.A.E! Want to know what it stands for? Depending on what level you’re at on your clean eating journey, it might be hard to find clean choices when it comes to staples like meat, eggs, and dairy.  The deceptive marketing spewed in...

So, What’s Your Bottom Line?

So, What’s Your Bottom Line?

Most people go about their daily life prioritizing the basics - food on the table, clothes on our backs, roof over our heads. We want to make sure we can provide for the things that are important to each of us; which ultimately is different for each family. Hence the...

It’s Vacation Season… What’s Your Plan?

It’s Vacation Season… What’s Your Plan?

Summer is upon us and now is the time where most of us will take some time off to recharge and reconnect with loved ones.  It’s a wonderful time of year … the days are longer, and the evenings are warmer. Unfortunately, it’s also the time of year where...

“My Grandma Smoked and Drank Whiskey”

“My Grandma Smoked and Drank Whiskey”

"But my grandma smoked and drank whiskey until she was 90…" Heard that before? I was in the supermarket the other day and I overheard the clerk telling a customer that she hopes she’ll age like her mom and have the same level of energy. Then the customer responded...

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