Who is our Ideal “Perfect” Customer

As I grow my business, I am often in a position of training new employees, and that requires me to explain ‘our customer’.  This means, who is our customer, and does the ideal/perfect customer exist? If the ideal customer exists, then who is that person, and...
Excuses for Clean Eating – Why do we Make Them?

Excuses for Clean Eating – Why do we Make Them?

As humans, we do so many amazing things and wear so many different hats; from caretakers to counsellors. Often, we do it without much thought or objection.  When family needs help, we’re there. If friends need advice, we’re there. However, when we go to ‘make a...

Be Open

Be Open

It’s Spring, Be Open! No matter where you live in the country, I think we can all agree that the weather this winter has been challenging! Yes, even here in beautiful, sunny California!  So, I want you to be inspired by the new spring season and do something that...

Strategic Eating, what does it mean?

Strategic Eating, what does it mean?

Strategic Eating More and more people I encounter have a myriad of health issues. These include autoimmune disorders, digestive complications, anxiety, diabetes, cancer, etc. Inevitably, they want to explore a healthier lifestyle when it comes to their food choices....

Food Inflammation, is there such a thing?

Food Inflammation, is there such a thing?

Observing Food Inflammation I believe one of my best skills is the ability to observe.  I observe myself, my surroundings and others around me. It’s something I learned in my first decade. And it's something I continue to hone now that I’m in my fifth decade.  At...

What Lane Have You Picked?

What Lane Have You Picked?

What lane have you picked? Nine out of 10 people that I speak to daily identifies with a certain lifestyle eating plan. That plan can be vegan, keto, paleo, primal, omnivore, plant-based etc. The remaining people will say either they follow nothing and just eat...

Stop Comparing – Just Be Mindful

Stop Comparing – Just Be Mindful

Stop Comparing, Just be Mindful! There isn’t a day that goes by that I’m not informing and educating people on clean eating, specifically, the way I define it on this site.  The 10 Commandments for Clean Eating page and the What are you Buying blog are two of the most...

I Was a Drug Pusher

I Was a Drug Pusher

5 years ago, I Was a Drug Pusher! Yes, you heard that right, I was a drug pusher!  The highly addictive white substance that was discreetly hidden in artistically decorated cookies, cakes, cupcakes, marshmallows, sauces, and other innocuous items was a lucrative and...

What does it really mean to Fight Cancer?

What does it really mean to Fight Cancer?

What does it really mean to Fight Cancer? The last thing most of us want to hear from our doctor is these 3 scary words: "You have cancer!"  It seems that as quickly as we get a diagnosis we immediately say "I am going to fight this cancer!"  And for all those we know...

Top Three Reasons People Choose Clean Eating

Top Three Reasons People Choose Clean Eating

Owning my retail health food shop (Artisan’s Palate) for the past 5 years has allowed me to observe all sorts of people and their conditions.  I encourage an environment of openness and safety, which translates into my customers sharing many of their stories with me....

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